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Job Details

Job Title
Communications and Marketing Lead
Organisation
54 North Homes
Job Description
About the role  
We are seeking a talented marketing and communications professional to join our Resources Team. Our people are at the heart of our business, and we are looking for a candidate who is just as passionate about that as we are.  

Reporting to the Senior People and Resources Business Partner you will be part of a small multidisciplinary team that values your contributions and treats you as an integral part of the business from day one. We are looking for a creative individual who will support the business objectives of 54North Homes through achievement the following:  


  • Delivering high-quality, cost-effective, customer-focused communications across all online and offline platforms 

  • Developing, implementing, and maintaining the 54North Homes brand strategy and guidelines and acting as ‘brand guardian’ 

  • Connecting our customers and stakeholders with our 54North Homes brand to demonstrate our vision, values, ambition, outcomes and impacts  

  • Raising awareness and maintaining the profile of 54North Homes across key stakeholder groups 
  •  
  • Proactive reputation management 

  • Developing and delivering the annual Communications and Marketing plan. 

  • Co-ordinating valuable and engaging content for all customer literature, monthly customer newsletters, the company website and social media feeds 

  • Supporting teams/workstreams throughout the business with their communication requirements 

  • Management of the marketing budget 

  • Regular evaluation, measurement and reporting on communications activity 

  • Working in collaboration with the Groups Communications Team
  •  
  • Handling media relations: identifying salient opportunities in the media and sector to position 54North

  • Homes as a ‘voice of authority’


You will be responsible for delivering the highest possible standard of Communications & Marketing services, support, and advice to your 54North Homes colleagues, identifying opportunities for improvement, providing guidance/training/ feedback to support service delivery.  

About you  

  • You will be an accomplished and passionate Communications and Marketing Specialist with demonstrable experience of delivery of communication and marketing achievements. 

  • You are an excellent communicator with strong influencing and collaboration skills, with the ability to inspire those around you and build effective relationships. 

  • You are customer focused and confident in developing informative and engaging content. 

  • You are a confident networker, developing relationships, both internally and externally, working in partnership with stakeholders to deliver excellence 

  • You are a people-person and problem solver with a can-do attitude, able to grasp the root cause of issues, find solutions design improvement plans that everyone can buy into. 

  • You’re great at working on multiple fronts, while instilling huge confidence in those you work with by managing these effectively.


If this sounds like you and you’re passionate about the impact that great communication and marketing services can make, with a good all-round knowledge of current communication and marketing tools and techniques, we want to hear from you.   

Come and join our team  
54North Homes owns and manages over 3,000 homes throughout Yorkshire, and was formed in December 2022, through a merger between Leeds & Yorkshire Housing Association and York Housing Association and is a subsidiary of the Karbon Homes Group.   

At 54North, we believe in providing high quality, affordable homes that are safe, warm and secure and in supporting our customers to live well in their communities. We put customers at the heart of everything that we do and strive to provide an excellent level of service. This extends beyond the bricks and mortar of our homes to empowering our customers and working in partnership to ensure our homes and places are where people want to live. 

Key Information   
It is important to us that you feel fairly rewarded for the work you do. We offer a competitive and comprehensive benefits package that supports the wellbeing of our people.  

Communications and Marketing Lead – permanent, 30hr to full-time role  

  • Salary is £40,210 per annum (FTE) 

  • Location:  Hybrid working available with a requirement to visit the offices and communities each week/ regularly. We have offices in Leeds (LS6 2TN) and York (YO32 9LG) where you will be required to attend a minimum of one to two days a week. 

  • Regular travel will be required. 

  • 30-37 hours per week  

  • Generous benefits package including 26 days annual leave on commencement rising to 31 days (pro rata) after 3 years’ service, occupational pension, health cash plan, and birthday leave, with the option of a flexible pot towards enhanced benefits.


If this sounds like the role for you then please apply through the Karbon Homes website – https://www.karbonhomes.co.uk/careers/   

Important dates  
Closing date for applications  
Sunday 7 July 2024  

We reserve the right to close this advertisement early if we receive a high volume of suitable applications. Therefore, please apply early to ensure you are considered for the post.   

Interview date  
Thursday 11 or Friday 12 July 2024 

To give yourself the best chance of being shortlisted, you need to provide full details and examples in the Supporting Statement based on the criteria in the person specification.  

We recognise the contribution people with criminal records can make as colleagues and we welcome all applications. A criminal record will not exclude a candidate from being appointed because of offences that are irrelevant to, and do not place them at, or make them a risk in the role they’re applying for. 

The role you're applying for is covered by the Rehabilitation of Offenders Act 1974 (ROA). The successful candidate(s) will be asked to submit a basic disclosure and barring check application during pre-employment checks. 

For further information about the role please contact Adam Hutchinson, Director of Resources on 0113 2033012. 

We are committed to equality and diversity and are an inclusive employer. We welcome applications from people of all ages, disability/non-disability, ethnicities, genders, religions, sexualities, transgender status, and cultural backgrounds.  Any candidate with a disability who meets the essential criteria for the post will be guaranteed an interview.  

Neurodiversity Support Recruitment  
We believe that everyone has unique strengths and skills to contribute to our workplace. We strive to create an environment that is inclusive and accessible for all. As neurodiversity is broad and unique to candidates, we are rethinking the selection process and removing barriers to allow candidates to fully showcase their true abilities and potential. 

Reasonable adjustments we can consider: 

  • Questions in advance of the interview 
  •  
  • Specific and concrete questions rather than hypothetical questions 

  • Adjustments to the physical working environment e.g., tests and interviews to take place in a venue with low sensory stimulus 

  • Accepting video/recorded CVs where requested  

  • Recording videos that describe the role and responsibilities - use of visual aids/process maps for hierarchies and processes. 

  • Extra time for tests/assessments 

  • Mentors and/or buddies during induction 


Further advice  
If you need further advice or assistance to apply for the role, please contact Human Resources by email at: recruitment@karbonhomes.co.uk 

Job Summary

  • Location

    West Yorkshire

  • Organisation

    54 North Homes

  • Job Type

    Communications and Marketing

  • Salary

    £40,210 per annum

  • Closing Date

    07/07/2024

  • Reference ID

    34600

  • Documents

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